How to use video to tell your story, enhance your corporate culture and attract top talent
In a job market marked by fierce competition to attract and retain talent, employer branding videos are an essential strategic lever. Whether you’re an SME or an NPO, you have a story to tell, a culture to share, a mission to embody.
Video helps you do just that, as it’s a tool that conveys intangible dimensions of your organization (corporate culture, values, atmosphere, emotions), reinforcing the authenticity of your employer brand.
Why is video an essential asset for your employer brand?
In a recruitment context, candidates who watch a video are 64% more likely to apply for a job. (Recruitics)
This shows that video directly increases the conversion rate (from interest to action) in the recruitment process.
But statistics aside, it’s the narrative, emotional and immersive power of video that makes it a powerful ally.
Authenticity and transparency
There’s nothing like a spontaneous testimony, a real-life look or the authenticity of a scene captured on the spot. Video shows the human side of an organization, without filters or artifice. It brings your corporate culture to life and illustrates your values in a tangible way.
Accessibility and extended reach
Video is a universal medium that can be viewed anywhere, anytime, on any device, in any format (16:9, 1:1, 4:5). It breaks down geographical and linguistic barriers, notably through the addition of subtitles.
A strong emotional impact
Image, music, voice, rhythm: everything contributes to arousing emotion and creating a bond with target audiences. An inspiring video can leave a lasting impression, transforming people’s perception of an organization.
Improving the candidate recruitment experience
A positive candidate experience is essential to the success of any talent acquisition strategy. Job seekers want to know that they are applying to an organization aligned with their values and offering a positive working environment.
In this sense, the video encourages candidates to apply by offering them a clear vision of the company culture or any other element you choose to highlight in your video (steps in the hiring process, presentation of the position to be filled, tour of the offices, etc.).
Never forget that a picture is worth a thousand words!
SMEs and NPOs: position yourself as an employer of choice
Employer branding videos are no longer just for big companies. SMEs and NPOs have everything to gain from telling their story in a different way, by highlighting what sets them apart.
- For SMEs, video is an opportunity to showcase their agility, the closeness of their teams, and the concrete projects that make them proud.
- For NPOs, it’s a powerful lever for mobilizing, recognizing and promoting their social impact.
Testimonials, humorous vignettes, virtual tours, employee portraits: there are no limits to creativity when it comes to illustrating what makes your organization unique.
Flexia Conseil: your strategic partner for a video that reflects you
Video production can seem complex, especially when you don’t have the necessary technical knowledge or in-house resources (such as equipment or time). That’s why Flexia Conseil supports you every step of the way, with a personalized, results-driven approach.
Professional, made-to-measure production
From strategic thinking to broadcasting, scriptwriting, filming and editing, our team guides you with rigor and kindness. It all starts by listening carefully to your needs, your culture and your objectives.
At Flexia, we focus on authentic videos that reflect your image. No staged scenes or formatted speeches. We highlight your team, your stories and the 1001 colors that make you unique!
Distribution designed to maximize impact
Once the video is ready, we help you choose the right channels: recruitment campaign, website, social platforms, newsletters, etc. Our goal: to ensure optimal reach and a tangible return on your investment.
Result: concrete, measurable benefits
Thanks to this strategic and creative approach, the videos we produce generate impact: they become levers of attraction and influence.
We have helped several organizations create video content that has truly transformed their employer positioning. Our customers have seen a significant rise in their visibility, an increase in the number of applications received (attractiveness), as well as greater commitment to their brand (awareness).
How about a video of your story?
You’ve got everything you need to inspire. It’s just a question of showing it at the right time, in the right format and to the right audience.
Trust Flexia Conseil to help you produce video content and transform your employer brand into a lively, engaging and memorable experience. Together, let your values, your teams and your mission shine through.
Contact us to tell your story on video!
Related to this topic, read our article 5 essential tools for promoting your employer brand.
Alexandre Mailhot-Théberge
Marketing & Multimedia Content Production Coordinator
With a degree in communications and cinema, Alexandre has worked in the documentary industry and participated in major media sports events. Today, he supports our customers in developing their employer brand and HR marketing strategies, ensuring that each project reflects their identity. He is known for his positive leadership, entrepreneurial spirit and ability to build trust.
